Varsity China plate, from The Dallas Morning News.
A couple weeks ago I had a brief story in The Dallas Morning News about a company that makes these cool plates with university motifs on them. I pitched the product after seeing it in a china shop.
A woman named Brandy Medford who lives in Houston started Varsity China and apparently the company is doing quite well. What hadn’t helped her was taking out some expensive ads in the UT alumni publication. She said she sold maybe a couple off that print ad, which cost thousands of dollars. Had that money gone towards PR instead, I imagine the results would have been better. Also, one thing that made it much harder to get this story done was that she had no high resolution photos of her product.
Thus, Bevo’s two lessons for small businesses are 1) consider PR in your marketing budget, and 2) get some photos done. Hook ’em.